Our corporate values are the benchmark for our actions

Values are more than just words: they shape the way we think and act – every day.

As a long-established company, we think ahead and approach things thoughtfully and carefully. Our commitment to Rosenheim as our base and to ‘Made in Germany’ is an integral part of our corporate philosophy. This is already evident in our choice of brand name, which stands for HAmberger ROsenheim. Here, we continue to nurture and develop the collective expertise that has made us a leading supplier on the global market. Every floor covering from HARO is guaranteed to be of the highest quality and will bring you pleasure for many years to come – because HARO stands for naturally beautiful floors.

Responsibly committed

For over 150 years, HARO has been taking responsibility for its workforce, the local community and the environment. By using renewable energy, PEFC-certified timber and intelligent production processes, we create durable floor coverings of the highest quality.

Official sustainability pictogram by HARO: A stylized hand holding the Earth, symbolizing environmentally conscious and responsible action.

Naturally healthy living

HARO offers healthy living floor coverings that have been awarded the Blue Angel and ensure maximum living comfort and the best quality of life.

Official HARO pictogram for natural and healthy living: A green twig with two stylized leaves – symbolizing naturalness, sustainability, and a healthy indoor climate.

Guaranteed high quality

HARO guarantees care and proves the highest quality through a wide range of certificates. With the sustainability product passport, all certificates can be recognised transparently at a glance.

Official quality symbol by HARO: A pink badge with a stylized “H” in the center – representing guaranteed high quality, reliability, and premium craftsmanship.

Passionately made

HARO combines the experience and craftsmanship of five generations with state-of-the-art AI-supported production to create products of the highest quality.

Official HARO pictogram for passionate craftsmanship: A stylized orange heart – symbolizing genuine enthusiasm, dedication, and attention to detail in the creation of our products.

Made in Germany

HARO Floors guarantee premium quality thanks to first-class production directly in Germany.

Official HARO pictogram for “Made in Germany”: The stylized outline of Germany in the national colors black, red, and gold – a clear symbol of German origin, quality, and precision.
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Would you like to find out more about HARO and us as a traditional company? Please write to us or visit us in Stephanskirchen near Rosenheim. We look forward to hearing from you and will be happy to answer your questions.