With a newly designed showroom in the North Macedonian capital Skopje, the parquet manufacturer HARO, together with its partner Dashi Parket , is setting a strong example for modern brand presentation and high-quality product staging. The new showroom is an impressive demonstration of how traditional craftsmanship, contemporary design and functional advice can be combined in a clear architectural environment.
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The open-plan showroom consistently places the natural material wood in centre stage. Generous parquet surfaces in warm oak tones characterise the room and immediately convey the quality, feel and effect of the floors in a real-life context. HARO PARKETT 4000 wide-plank Plaza 240 4V was laid in Amber Oak Striking Textured as well as in the Amber Oak Sauvage brushed colour variant. In addition, different installation types and surfaces are deliberately presented in large format, allowing for a direct comparison of material, installation type and surface finish.
The central element of the HARO showroom is a striking presentation and consultation island, which sets a modern, urban accent with its combination of concrete look, wooden slats and black metal. It acts as a meeting point for Dashi Parket’s consultations and emphasises the aspiration to seamlessly combine design and functionality.
Architectural details such as vertical wooden slats, reduced colour surfaces in white and grey as well as the targeted use of lounge furniture create a calm, high-quality atmosphere. Large-format imagery and brand messages tell the story of HARO: A passion for wood, living tradition and continuous innovation.
The transparent glass façade makes the showroom appear open and inviting. At the same time, the exhibition is clearly positioned as a centre of expertise for architects, planners and end customers. The result is a timeless, elegant presentation area that not only displays products, but also brings brand values to life.
The showroom is an ideal place for HARO to expand its brand presence in North Macedonia. Together with Dashi Parket, HARO customers from the region can be sure not only to receive the “Made-in-Germany” wood expertise that HARO stands for, but also to have a competent HARO partner at their side who offers planning and realisation from a single source.
© Images: Hamberger Flooring GmbH & Co. KG, unless noted directly on the image.