Store concept for the future – s.Oliver in Stuttgart

s.Oliver flagship store

Store concept for the future – s.Oliver in Stuttgart

Stuttgart – While other retailers are still bemoaning dwindling customer numbers, clothing company s.Oliver in Stuttgart is embracing the future: retail business and digital shopping join forces in an innovative store concept with feel-good factor

A new shopping experience awaits customers as soon as they cross the threshold: collections and promotional films are shown on a large LED wall, while interactive games are just waiting to be played. The s.Oliver world with its many different brands opens us behind in an area covering 1,160 m².

Digital shopping elements are used in the different showrooms. Shoppers can browse for favourite items in the junior department and order immediately online in the appropriate size and colour for either home delivery or in-store collection. Yet despite the range of digital options, s.Oliver continues to offer shoppers expert fashion advice in store and – as a new service with sustainability in mind: a rent-a-suit service. Customers can pay to rent their suit of choice for an upcoming event.

HARO Parquet – for the store of the future with that certain feel-good atmosphere

The parquet floor from HARO creates a cosy atmosphere in the lounge area of the store. The HARO Strip Plank 1-Strip Maxim Oak with its glue down installation radiates a homely sense of comfort and cosiness despite the heavy footfall. 

The light oak floor also perfectly showcases the industrial character of the urban lifestyle brand – Q/S designed by.

The modern loft charm in the business wear department is accentuated by various wood tones and metal mouldings. The spacious Strip Plank 1-Strip Maxim is also the ideal choice here for underscoring the loft character.

A special shopping experience for young and old, where modern retail meets digital shopping – an unmissable part of any visit to Stuttgart.

Project name:

s.Oliver flagship store

Address:

Stuttgart

Size of reference area:

1,100 m²

Installed HARO® products:

HARO Parquet Strip Plank 1-Strip Maxim Oak

   
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Store concept for the future – s.Oliver in Stuttgart Store concept for the future – s.Oliver in Stuttgart Store concept for the future – s.Oliver in Stuttgart Store concept for the future – s.Oliver in Stuttgart
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