HARO Parquet offers optimised walking comfort.

Parquet as a fashion catwalk - Mavi Flagshipstore Düsseldorf with HARO brand-name parquet

 

Düsseldorf - Jeans become prettier the more often you wear them. With the right care, also parquet floors become more beautiful with time. For this reason, parquet by HARO was used for Germany’s biggest flagship store of the Turkish fashion company Mavi, one of the world's largest jeans producers. Flooring contractor "GPlan Laden- und Innenausbau GmbH" was convinced by the tough characteristics of the brand-name parquet floor already in the Telekom® shops.

285 m² (3,067 sq feet) of the “small“ plank HARO Parquet 4000 “Toscana” in the popular wood type Smoked Oak and the especially durable Permadur matt surface are the ideal catwalk for the collections of the famous fashion label from Turkey. Due to its handy dimensions of 120 x 1000 mm (4 23/32’’ x 39 3/8’’) HARO Plank Toscana is not only easy and quick to install but also flexible for the use in rooms of different sizes. In the shop that is over 300 m² (3,229 sq feet) large, the world-wide new concept by Mavi was implemented for the first time. Besides the typical “Denim Wall” for the presentation of the jeans models it now also includes the “Denim Kitchen”. The Denim Kitchen shows all ingredients that are necessary for the jeans production and it is regarded as the social centre and therefore the contact point for the customers. The HARO Plank Toscana in Smoked Oak is the perfect fit, just like perfectly cut jeans, and it suits the extraordinary design concept. After Berlin and Frankfurt, Mavi opened its third German flagship store in the metropolis on the Rhine; further openings are already planned. With parquet from Bavaria as the perfect stage, of course. About Mavi The company, founded in Istanbul in 1991, sells its products in more than 50 countries. World-wide it runs 200 stores, among those flagships in New York, Vancouver, Montreal and Istanbul. There are already three flagships in Germany as well, namely in Berlin, Frankfurt am Main and Düsseldorf, where collections for women and men are offered as well as accessories.

Parquet as a fashion catwalk - Mavi Flagshipstore Düsseldorf with HARO brand-name parquetParquet as a fashion catwalk - Mavi Flagshipstore Düsseldorf with HARO brand-name parquetParquet as a fashion catwalk - Mavi Flagshipstore Düsseldorf with HARO brand-name parquet
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