A successful fashion label relies on HARO

s.Oliver store in Braunschweig

A successful fashion label relies on HARO

Rosenheim – The fashions sold internationally by s.Oliver, a company based in Würzburg, are available in nearly 100 stores in Germany. The newest store in Braunschweig was outfitted with HARO parquet.

The s.Oliver Group, a company founded by Bernd Freier in 1969, has become a leading European fashion company in just a few decades. The company’s brands include s.Oliver, s.Oliver BLACK LABEL, s.Oliver ACTIVE, Q/S designed by and TRIANGLE. Other members of its portfolio are comma, comma casual identity and LIEBESKIND Berlin.

It is easy and convenient to shop online. But online shops cannot replace the experience of strolling through town and dropping by one store after the other along the way. For this reason, the brands sold by the fashion company s.Oliver are offered in the company’s own stores in many cities. This special shopping experience has just been created in the city of Braunschweig. In a bright, friendly setting, customers can leisurely meander through the store and check out the fashions created by s.Oliver.

German fashion company relies on HARO parquet made in Germany

In selecting the right floor for the store, the company’s most important concerns were “durability resistance and ease of maintenance”. HARO met each of these criteria with its parquet strip Oak Sand Pure Sauvage brushed naturaDur. The glue-down installation of the 2-layer strip parquet in the Plank 1-Strip format is particularly robust in rooms with heavy foot traffic. The naturaDur surface provides the look of a natural oil surface in combination with optimal protection and easy maintenance. With the help of the brushed surface and the natural, lively wood structure of the Oak Sand, the HARO floor makes a trendy, rustic impression – the perfect stage for the fashions on sale.

Project name:

s.Oliver store in Braunschweig


Braunschweig, Germany

Size of reference area:

350 m²

Installed HARO products:

HARO parquet strip Oak Sand Pure Sauvage brushed naturaDur

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A successful fashion label relies on HARO A successful fashion label relies on HARO
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