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New Trendy Laminate Floor

HARO derives important impulses for new collections from trend analyses, which have become an integral part of the company’s product development process. At various trade shows and in consultation with designers and interior decorators the company’s product managers have spotted new trends in home design.
Trend Gallery

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Four Trends Currently Set the Tone

Natural expression symbolises the return to the unspoilt quality of nature. HARO styles such as Oak and Walnut Impresso beautifully emphasise the structure of naturally grown wood and reflect that special naturalness while leaving room for rustic elements.
The cosmopolitan style accommodates the growing fascination with exotic design which has come in the wake of globalisation and is spreading into people’s domestic living environment. Asian, African, and American Indian cultures in particular are the inspiration for new forms of style. This influence is expressed in HARO styles that derive their impact principally from contrasts of red and black as well as from brown tones, such as the Makassar and Afromosia models.
European timber in exotic colours represents the counter-movement: Despite their cosmopolitanism, people consciously display their attachment to their home region. This is represented in new styles, such as Honey Apple, which symbolise identification with the region.
Dark colours are still in demand — and there is no end in sight. Consequently, HARO has extended its range by more dark styles to complement this trend, with Agate Oak and Thermo Ash setting particularly intense accents.

The New Trend Colour: White
White is currently experiencing a renaissance: Clothes, cars, goods in everyday use as well as furniture present themselves in the new trend colour, which symbolises cool, modern elegance, purism and clarity. HARO has now broadened its range of white laminate flooring by adding styles such as Snow Pine or Lineo Silver, thereby proving that not all white is the same.

New Trend: Romanticism with Playful Elegance
Emotionality is brought into play by a new style of living which is establishing itself as a counterpoint to rooms radiating a rather cool and puristic atmosphere. Plush, lace, cosy fabrics, carpets, accessories, pastel tones, but also strong colours are used as highlights and create a comfortable modern ambience. New HARO Laminate Floors, such as Velvet Cherry and Romantic Oak, give this playful elegance plenty of scope to develop.

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